one selfie. truetone reads your real tone and undertone — in seconds — and matches you to makeup that actually disappears into your skin. built for every tone, especially the deep and in-between ones everyone else skips.
the problem
foundation ranges thin out fast past the middle. deep and in-between tones get a handful of options, all a little off — too ashy, too orange, a shade too light. so you buy, you blend, you settle. truetone is designed for the full range — not the middle of it.
how it works
the camera waits for good light and framing before it counts down. your face never leaves your phone.
we read how your skin actually looks right now — tone, undertone, depth — in seconds. no quiz, no guessing.
shades to look for and the ones to skip, in terms you can shop with at any counter and any budget.
especially the deep and in-between ones everyone else skips. that range is the point of the product, not an afterthought.
matched to your real shade and undertone from your own skin — not the nearest guess on a shelf. designed for the full range.
your selfie is read on the device and deleted the moment the read finishes. your face data is yours — we never sell it.
early access
— already in line
we're letting people in a batch at a time, starting with the earliest on the list. join now to be near the front — then invite friends to move up.
join the waitlistmove up the line
every friend who joins with your link moves you ahead of everyone with fewer invites. no purchase, no catch.