Take one guided selfie. TrueTone reads how your skin actually looks right now —
hydration, texture, pores, evenness — then builds you a morning and night routine
and tells you which ingredients to look for. Makeup matching comes next.
iPhone first
United States
18+
Cosmetic — not medical
1
One guided selfie
The camera waits for decent light, framing and focus before it counts down. Bad photos make bad reads, so it won't take one.
2
A read in plain words
Hydration, texture, pores and evenness — described in readable bands, not a score out of 100 and not a verdict.
3
Your routine
Steps in an order that makes sense, morning and night, each one saying what it's for and what to look for on the label.
What you actually get
Steps, in order, with the reason.
An example. Yours is built from your own read, and changes as your read does.
Morning
Gentle gel cleanser Your read leaned oily in the T-zone.
Niacinamide serum For the look of evenness.
Lightweight moisturiser Hydration without the heaviness.
SPF 30 or higher Every day. The one step that isn't optional.
Night
Same gentle cleanser No need for a second product.
Retinol, twice a week to start Build up slowly. For the look of texture.
Richer moisturiser On the nights you use retinol especially.
Next up
Makeup, on the same read. After launch
Shade and undertone guidance from the same selfie, so you stop buying foundation that turns out one notch off.
Finish and coverage suggestions that suit how your skin looks that week, not a fixed profile from months ago.
Same approach as the skincare side: what to look for, in terms you can actually shop with.
Not in the first release. Skincare ships first and makeup follows — if you join now, you'll get the skincare build.
One selfie, not a quiz
Most skincare apps ask you twenty questions about your own skin. TrueTone looks at it instead, and looks again whenever you want.
Ingredients, not marketing
You get the actives and product types to look for. That works at any budget, and it survives a product being discontinued.
It changes as you do
Re-scan later and the routine adjusts to your new read. Compared against you, never against anyone else.
It learns what worked
Tell it whether a step helped and it takes that into account next time, rather than handing you the same list forever.
One thing worth knowing
The photo never leaves your phone.
On your phone
Nothing crosses
What we ever see
Hydration look · balanced
Texture · smooth
Evenness · some variation
Things we'd rather say now than later
What TrueTone is not.
Not a diagnosis. TrueTone describes appearance only. It can't tell you whether something is a medical condition, and it won't try. Ask it about a mole or a lesion and it will tell you to see a dermatologist — every time.
Not a replacement for a dermatologist. If something on your skin is changing, painful, or worrying you, that's a doctor's job.
Not tested across every skin tone yet. Working equally well from Fitzpatrick I to VI is the point of the product, and we're building it that way — but we won't claim it's proven until we have the data to back it up.
Not available everywhere yet. United States only for the first release, and 18 or older.
Join the early list.
We'll email you once — when there's a build you can actually use. Nothing else.
We use your email to tell you when TrueTone opens up, and for nothing else.
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